Place the uncooked rice in the rice cooker.
Add water to the pot and gently swirl the water and rice together with your hands. This will cause the water to turn white and cloudy due to the starch being removed. Removing the excess starch on the rice will lead to a more fluffy cooked rice.
Repeat rinsing the rice for 2 more times. As a rule of thumb, I always rinse my rice 3 times.
After the rice has been rinsed, make sure that the rice is evenly distributed on the bottom of the pot.
Slowly add water to the rice, making sure the water level only comes to the middle of your index finger or whatever ¼" measure you want to use.
If you accidentally add too much or too little water, adjust and do a rough measurement using the ¼" rule.
At this time, I usually give the pot of rice and water a gentle tap to make sure the rice is evenly distributed in the pot.
Then place the lid on and turn the rice cooker on "cook".
After the rice is done cooking and it has turned from "cook" mode to "warm" mode, let the rice sit in "warm" mode with the lid on for another 5 minutes. This is similar to letting meat "rest" once its removed from the oven.
When the 5 minutes is up, open the lid and gently stir the rice and it's ready to be served.